ACT for Meningitis in Ireland, created a lot of noise about meningitis in the lead up to and on World Meningitis Day participating in 28 radio and two national TV interviews, including an interview with the second largest news station.
CEO Siobhan Carroll and husband Noel, shared their personal story with meningitis in many of these, generating a huge response from the general public.
The team also wrote to Ireland's Minister for Health and later met with him to discuss the need for greater awareness of meningitis across the country, support for those affected and importance of families having access to the Meningococcal B vaccine. They also used the meeting as an opportunity to get the Minister to Join Hands Against Meningitis.
Germany’s Gemeinsamgegen Meningokokken setup a teddy bear display to visualise the impact of meningitis on children. The event attracted 200 people, who were able to access information.
In France, Meningities France Association Audrey worked with the association Little Angel to launch a video and open a portal. This was supported by media releases sponsored by Novartis. The key messages of World Meningitis Day will continue right through the year, as Meningities France Association Audrey prepare to hold prevention campaigns later this year.
UK groups, The Meningitis Research Foundation, Meningitis Trust and Meningitis UK built on their Meningitis Keep Watching Facebook campaign that launched in September 2012, by preparing a joint press release to raise awareness of World Meningitis Day. The release was a success being picked up by both national and regional media outlets.
They also engaged parenting blogs and websites and continued to promote the campaign through social media.
In addition to this, The Meningitis Research Foundation in Ireland arranged a flash mob in the Dublin City Centre, supported by local Dublin Gospel Choir. The event was filmed for YouTube. This was complemented by two videos describing personal meningitis stories.
Fundacja Aby zyc, in Poland, celebrated World Meningitis Day by hosting an information seminar for nurses and teachers from nearly 100 kindergartens, primary and secondary schools.
The initiative was supported by the local government, with provision of meeting rooms. The seminar was followed with the distribution of an information pack to schools by local government representatives.